Organizational culture is built on stories. Storybuilders runs team-building workshops, where organizational members come together for several days, first writing stories about why they do the work that they do, and then turning these stories into short videos.

These videos often convey stories not told in traditional public relations materials, stories useful for recruiting, marketing, and training.

Stories of Citizen Schools, which were produced at a Storybuilders workshop, are examples of such work.